The Atlanta Journal-Constitution published an article yesterday that questions the compensation for executives at Georgia Public Broadcasting and Public Broadcasting Atlanta. They also question the need for two public broadcasting services. They do not offer 100% duplication in services, but there is some overlap.
The issue of duplication of services is not limited to public television. It exists in many markets for public radio. The question is, "Can these stations be self-sustaining as tax support diminished?" The questions raised in this article can result challenges for station management, but can also result in unique services that merit community support.
The station I managed from 2002 to 2009 refocused it's programming. The need for change was made clear by member surveys created for us by Whole Station Solutions and Market Trends Research. We found out from our membership there was not a lot they heard on our station was unique and valuable. The station carried the public radio hits. We also had a local talk show, local news and local music programming. The line-up duplicated two other public radio stations heard in our market. We needed to solve that issue if we wanted to become more self-sustaining. Despite some misgivings within our organization, the change to the region's first full-time public radio news and information service resulted in a better community service and increased community support.
The issue of duplication of services is not limited to public television. It exists in many markets for public radio. The question is, "Can these stations be self-sustaining as tax support diminished?" The questions raised in this article can result challenges for station management, but can also result in unique services that merit community support.
The station I managed from 2002 to 2009 refocused it's programming. The need for change was made clear by member surveys created for us by Whole Station Solutions and Market Trends Research. We found out from our membership there was not a lot they heard on our station was unique and valuable. The station carried the public radio hits. We also had a local talk show, local news and local music programming. The line-up duplicated two other public radio stations heard in our market. We needed to solve that issue if we wanted to become more self-sustaining. Despite some misgivings within our organization, the change to the region's first full-time public radio news and information service resulted in a better community service and increased community support.
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