Thursday, January 31, 2013

Signal Upgrade for Maine Public Broadcasting


Grant Helps with MPBN Upgrade


Maine Public Broadcasting NetworkThe rural areas of Maine will be getting improved signals from Maine Public Broadcasting (MPBN). Thanks to a grant from  U.S. Dept of Agriculture's Rural Development Program MPBN will be able to replace old technology for signal distribution with digital technology.  MPBN is one of 10 public media outlets in the country to be awarded the grant. The money will go to replace microwave technology currently in use to get their signal around the state. That technology can be unreliable.  

The increased community service does not end there. This announcement comes on the heels of an announcement earlier this week that MPBN will be broadcasting programming from the State Capitol.  
Maine-Public-Broadcasting-Capitol-programming-OKd

Saturday, January 26, 2013

Reporting on Gun Violence

A recent posting in the Huffington Post reminded me of the consequences of a violent society and the proliferation of guns in our society. The posting came from Brian Piccione, Education Program Coordinator of MyBlocNYC.

Through MyBlocNYC students at Metropolitan High School were given an assignment.

Make a short documentary about your neighborhood and explore the social and economic issues you face in this community. Their videos are a unique and candid perspective on some of the most overlooked neighborhoods in the city. Through their videos, these students are effectively becoming citizen journalists of their communities, humanizing and heightening our understanding of their neighborhoods. They are reporting on issues and events passed over by the media. They are taking the time to reflect and consider their options -- accept the way things are or work to change them.
The three videos make it clear their neighborhood is not safe. the proliferation of weapons has cost the lives of the city's young and affected the way people live. Many of the victims are innocents caught in the crossfire or collateral damage from drive-by shootings.

Social Media can do so much more to make us aware of our world around us. I'm setting aside, for the moment, the inaccuracies and lies perpetuated by the self-interested or by the mainline media rushing to be first.

I remember reaction to a story we ran in about 2000 about the efforts to ban a pistol used by gangs in Hartford. The ban was backed by law enforcement. The pistol was nicknamed the "Pocket Rocket." Through an illegal adaptation the pistol could fire 50 rounds in a matter of seconds. The reaction I got from our coverage of the story came from someone who said he was a member of the NRA. He led off his message with the information that he could pump 30 rounds out of 50 from this weapon in the bottom of a Dixie Cup at 25 feet. He said our reporting was unfair because it was his right to have and carry the weapon. He clearly wanted us to stop reporting about guns and gun violence. It was a threat to his second amendment rights. Never mind freedom of the press and freedom of speech. Never mind the right of government to enact laws that promote the safety of its citizens.  Never mind the threat the weapon posed to everyday citizens. Never mind the threat implied in his lead paragraph.

In 2000 WNPR's web presence was not robust. Posting stories was impossible. 2000 was also before Web 2.0. Social media was not around. Beyond the airing of the story about, there was no media sustainability to the story. Although, the NRA member's letter was posted on the web until a couple of years ago.

Coverage made possible by social media will keep the issues alive and the debate going. Think about how stories could be advanced if commercial media, public broadcasting and public media were to make alliances with organizations like MyBlocNYC.







Thursday, January 24, 2013

CPBN - Community Engagement Could Be More!

CPBN announced last week they will be providing workforce development training to returning veterans. The program starts up with funding provided by Newman's Own Foundation.

It seems like a great program and a great way to be involved in the community.
The grant to CPBN will be used to provide workforce development training to returning veterans who face one of the highest unemployment rates in the state. The award also reflects the ongoing commitment of Newman’s Own Foundation to organizations serving military service personnel, veterans and their families.

The message on the website could have a lot more impact. What would happen if the announcement could be shared on social media? The word would get out. More veterans would become aware of the effort. Perhaps more funders and foundations would come on-board increasing the sustainability of the program.

I looked all over the webpage (link here). There's no way to easily share the information.

There's another way it could have been better. The lead...the reason for the grant...is buried. The most important part of the story is the job training being offered to returning veterans.

To be fair, the announcement has been shared. The word is getting out. But, there could so many more made aware through simple social media links. Social media offers a chance to listen and engage.


Sunday, January 20, 2013

Pubcasting Cuts in Kansas

According to reports from the Associated Press and other sources, funding for Public Broadcasting in Kansas is going to be cut...not eliminated.  In 2011 Governor Sam Brownback proposed the elimination all funding.  This year's proposal is to fund $600,000 in operating grants. Brownback is proposing the same amount for the following year. The proposed figure represents a cut of 42% over the current funding level.

Some conservatives are offering resistance to the funding. According to the report from the AP, Rep. Pete DeGraaf, a Mulvane Republican said he and other Republicans question if funding for public broadcasting is a high priority. They would like the funding eliminated entirely.
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Read more:  http://www2.wnct.com/news/2013/jan/17/kansas-funding-for-public-broadcasting-scrutinized-ar-2946568/

Thursday, January 17, 2013

WNPR is looking for your story


So...here's what it's all about.

WNPR wants to hear your story. Well...within limits. WNPR recently announced its Voicemail Project. It's more than old technology. Social Media is in play. I got notice through Facebook.


WNPR is starting an experimental radio project and we want you to get involved. The idea is simple. We provide a theme, you call our hotline and tell a story.
Here's how to take part:Pay phone Free PhotoStep One: Check out our theme (listed below).Step Two: Call 860-580-WNPR (860-580-9677). You'll hear a nice pre-recorded message from me or one of our producers.Step Three: Tell us your story. Take as long as you need, but the voicemail might cut you off after 3 minutes. So quicker is better! Be genuine. Tell us the story like you'd tell an old friend over coffee. (We're old friends, right?!) Step Four: Hang up your phone. Wait to hear your story online and in WNPR programming. (More on that later ...)THIS MONTH'S THEME:
"My First Kiss"


I can't remember my first kiss. There is photographic proof. I don't have a copy of the shot but, I've seen it. There I am. I'm about four years old. I'm planting a kiss on a neighbor. She looks to be about the same age. I remember where she lived but, I don't remember her name or the kiss.

Not much of a story. Suddenly I feel cheated.

If you have more questions about the project, contact Patrick Skahill at WNPR.

Wednesday, January 9, 2013

Texas Public Radio in Sweetwater


Texas Public Radio (TPR) is expanding its coverage. The San Antonio based station added a signal in the Snyder and Sweetwater area. According to the release in the Sweetwater Reporter, the area was previously unserved by public radio. TPR is offering its news service originated from KTXI-FM, San Antonio.


The are covered is mostly rural. Snyder is in Scurry County with 18.7 persons per square mile. Sweetwater is in Nolan County with 16.7 persons per square mile. The average for Texas is 96.3 persons per square mile.

 You can find out more about the region served at the US Census Website.





Thursday, January 3, 2013

Maine public radio cuts back its music.

Maine public radio cuts back its music for more talk | The Portland Press Herald / Maine Sunday Telegram

This is never easy for public radio stations. After all, we invite listeners to invest in the programs.

Major changes always result in heat and some defections in the short run. Having 4,000 members threaten defection made a lot of staff members sit up and notice when we changed formats.

My past experience with change has yielded surprises. Replacing the opera with coverage of the shuttle disaster resulted in dozens of heated complaints. Coverage of the Pope's death in place of the opera resulted in even more complaints. We temporarily changed programming to offer coverage of the 9/11 disaster. One listener was so incensed by the change he threatened to blow up the station. (We called the police.)

In one case statistics suggested almost no audience and poor loyalty for a stand-alone weekend program. It was easy to understand why. The program had nothing to do with the rest of the schedule. I took the program off the air. The response was really light. There were literally a handful of negative comments. In fact, there was hardly a ripple. Within a few weeks after leaving the station, the program was back on the air. One of the members of that small ripple was able to dangle a check from a foundation in front of senior management. They went for it.

Previously Published on KimGrehn Media Blog.

Reaching Out to Newtown


Right after the shootings in Newtown, people were looking for ways to help.


Two of the local CHR radio stations started collecting teddy bears in the local malls. I was riding in the car with my son listening to live updates coming from the malls. We both questioned the gesture. Certainly, it's not an awful thing to do but, what is Newtown going to do with all those teddy bears? Are teddy bears what they need? To us it seemed the grief would be overwhelming. Wouldn't it be better to make sure those affected by the shootings get the support they need. I come from a Methodist tradition. In times of grief we visited our neighbors, offered to be there if they needed us, and brought a covered dish. In times of disaster we sent money or helped in the clean-up.

I thought...maybe its just me. When you can't think of anything else, send a teddy bear.

Since then I've seen a few articles that suggest sending teddy bears may not be the best response. An article I saw today through LinkedIn suggests the same. The article by Ken Mueller in Inspiring Generosity, "Give Nonprofits What They Need (Not Teddy Bears)", makes the same point clearly.
Mueller suggests four things we can do in response.

1. Give Cash
2. Donate Goods (Find out what is needed first.)
3. In-Kind Donations
4. Volunteering

Teddy bears are a nice idea but they're sitting in a warehouse.






Wednesday, January 2, 2013

Boston's WTKK Ending Talk Format




The Boston Globe and other sources are reporting that WTKK-FM is changing formats. The all talk format will give way to a music format. Media analysts cited in the article say the station never developed a niche in a crowded market and, the rating reflected that.

Scott Fybush, editor of the trade journal NorthEast Radio Watch, told the Globe that the WTKK never developed a stationality. In other words, there did not seem to be a unified approach to the content that would promote listening to the station over the course of the day. When listeners tune in they should know what they are getting. A consistent format with programs that have a high affinity with each other promotes more time spent listening and a stronger share of the market.

These concepts are not unfamiliar to public radio. They were expanded on in the Audience 88 and 98 reports. The reports were published by David Giovannoni with the help of many others. They are available through ARANet.com

One of the stations mentioned in the Globe article, WBUR, embraced these concepts early-on. WGBH embraced them within the past few years.