Found in the Boston Herald.com by Jessica Heslam.
The 1.0 share for WGBH has to be disappointing. It is not the end of the world.
There are two great comments that put this into perspective.
Boston radio consultant and Lesley University professor Donna Halper said this is a marathon - not a sprint. “I’ve been consulting for 30 years and there is no history of a talk radio format, particularly on public broadcasting, storming in and taking over the world,” Halper said.
While WBUR has WGBH beat so far, Fleming said his station is still concerned about the newcomer, but it’s forced them to “focus in on what we do well.”
If this is going to work for WGBH, they will need to take the long view. The news is not so bad for their classical service. WCRB has 2.2 share in April and a 2.6 share for the winter quarter according to Arbitron and the Radio Research Consortium.
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