WGBH-Radio Drives for Sustaining Members

WGBH is using a Sustaining Member Pitch to cut down on the number of days they are on the air with fundrives after January First. Check out the lick to see what they are trying to do. Here's the deal, If 2,012 supporters become Sustainers before January 1, we will eliminate the first drive of the year on 89.7 WGBH, Classical New England, and Masterpiece'sDowntown Abbey will be fundraiser-free on WGBH 2 this January. 

The only confusion on my part is concerning fundraising around Masterpiece's Downtown Abbey. I'm wondering why that was added? I'm wondering if that distracts from radio's message?

I heard the pitch on WGBH-FM yesterday. They have over 1.000 participants so far.