WNYC Talk on A New Platform
WNYC's talk programming and the Takeaway will be offered on iHeartRadio...the digital service for for Clear Channel. That's according to a release on the Market Watch Website. This offers a new platform for WNYC's offerings on a digital platform. Digital delivery is becoming more popular with the rise of mobile media. Some automakers will offer 3G capable adapters in their cars soon.
Will there be a negative reaction to this alliance?
It will be interesting to see and hear reaction from public radio insiders and its listeners.
For those of us on the inside, there's ample research to suggest that public radio listeners come to public radio to get away from commercial radio. This alliance may test our assumptions. Public radio listeners certainly use and appreciate commercial media.
You can read more about the deal here.
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