Saturday, December 31, 2011

Public Broadcasting In Florida Struggling

After all state funding for public broadcasting in Florida was eliminated by Governor Rick Scott , stations are left struggling to make ends meet. Eric Deggans reports in the Tampa Bay Times that stations are looking for funding from usual and unusual sources. One station has done a scrap metal drive. That will be followed by a golf tournament. Others are looking for more underwriting and increasing the length of member drives. Some stations have eliminated services like reading services for the blind. Others are cutting back on local programming.
Florida public broadcasters search for solutions to their funding crisis - Tampa Bay Times

Coconut Water and Image


Coconut Water: It's about the image.

The new "it" drink is Coconut Water. Wasn't pomegranate juice the big thing last year...or the year before.
NPR's Planet Money looks at the phenomena of coconut water. As one consumer says, "The only thing that really counts is image." "If people see me carrying around this coconut water with my yoga mat this will show that I like yoga and I'm really conscious and enlightened."
Studies about the benefits associated with coconut water suggest those benefits are overstated. Check out this article in the Huffington Post. Coconut Water Health Claims Not Supported, Study Says
For the consumer quoted above, it's more about the image. Carrying around the bottle of coconut water is an important accessory
It's a lot like when I lived on the East Side of Milwaukee. The Sunday accessory that was at the coffee shop or the bookstore was the Sunday Edition of the New York Times. In fact, living on the East Side may have been an image thing. 
A twelve pack of coconut water is running $24 on-line.
The story is a part of their series, "What's it been a good year for..."

Thursday, December 29, 2011

KET Teams with Public Radio

Kentucky Educational Television is teaming up with some of the state's public radio stations. The partnership will begin with WEKU in Richmond and WKMS in Murray. The radio stations will air "Kentucky Tonight". KET says more partnerships will follow.

Read more here: http://www.kentucky.com/2011/12/29/2009568/ket-to-partner-with-public-radio.html#storylink=cpy

Wednesday, December 28, 2011

Ida B. Wells Honored

Civil rights activist Ida B. Wells will be honored with a sculpture in Chicago. The Ida B. Wells housing project was featured in the Ghetto Life 101 documentary on NPR. The documentary was distributed through Sound Portraits.


The Associated Press and ABC News are reporting Wells' name endures on a grade school and a professorship in the city. The monument aims to reflect the full legacy of a woman who was born into slavery in Mississippi and went on to become a well-respected crusader against injustice and outspoken anti-lynching activist. So far, the Wells Commemorative Art Committee has raised 10% of the funds needed to create the sculpture.

Monday, December 26, 2011

CPBN's Dean Orton Moves On UPDATE

He's Back. After a year at the American Boychoir school in Princeton, Dean Orton is back at CPBN.

Dean Orton, Senior Vice President Media Services and Chief Development Officer for Connecticut Public Broadcasting, takes a  new position in Princeton next week. CPBN is the parent company for CPTV and WNPR. Orton will become President and Chief Executive Officer of The American Boychoir School and the Princeton Center for Arts and Education.
There's more information about his transition from public broadcasting to the Boychoir and the Arts and Education center at Patch.
In the interest of disclosure, Dean was my boss during my last two years at CPBN.


NPR Story about glogg brings back memories.



Get Into The Holiday Spirit With Scandinavian Glogg



Every Christmas Eve was a time for the family to gather. It was also a time to recapture our Swedish heritage.

As kids, my sister and I learned to say grace in Swedish. Of course we had no idea what we were saying at the time. And the pronunciation must have been more than slightly off the mark. It must have been hilarious for the true Swedes in our family to hear how we butchered the language. At least I hope they were laughing.

We would feast on Lutefisk, boiled potatoes with white sauce, rutabagas and, Swedish meatballs. The family was evenly divided between those who would eat the gelatinous fish and those who would not. I did not join the fish feasters until we started baking the fish. In the early days the dried fish was soaked in lye and then boiled.  The fish seemed to hold up much better after we started baking it. The sensation of gooey fish sliding down my throat was gone. If I put enough white sauce on it with some pepper, everything was fine.

We also had pickled herring, suelze, fruit soup, cheese, and krumkake. The only thing missing was glogg. It wasn't that that we didn't try. My father was in charge of the glogg. His attempts always came up short. I think he tried to improve the recipe before mastering it. I'm not even sure Dad followed a recipe. It was undrinkable. Maybe that was for the best since I was never sure of the chemical reactions created by the variety of ingredients.

It wasn't until a few years ago when a Norwegian neighbor brought over a bottle during or celebration that we discovered how it was supposed to actually taste. And now, because of this story on NPR's All Things Considered, the recipe is revealed. I'm sending it to my sister.

Thanks!




Friday, December 23, 2011

Revitalizing Middays at WBEZ

Robert Feder blogs in Time Out Chicago that WBEZ is revamping its midday lineup. Justin Kaufmann is being promoted to executive producer of midday programming at Chicago Public Media. Kaufmann says he has two goals.

 1) To provide the audience with the best possible talk programming in the Chicago area, and 2) To beat the Packers."


Is Kaufmann going to personally take on the Packers? Or,will he get help from the midday staff?


As a Packer fan and an observer of many NFL seasons, Kaufmann (or the Bears) might need to draft a blue chip quarterback.

Wednesday, December 21, 2011

A Dramatic Drop in Profits for News Media

An interesting chart from Poynter.Org that graphically shows dwindling profits for for publicly traded US news media companies. There was a dramatic downturn in 2008...the beginning of the recession.

Positioning for PBS

PBS' President sees an opportunity for growth in presenting documentaries and the arts. Paula Kerger's vision is that public television can offer more of what is being abandoned by commercial cable channels.
In an interview with The Salt Lake City Tribune she outlines her ideas for the future of public television.
Kerger says, "So, again, it’s another opportunity if we’re really interested in making sure our country’s stories are being told. I think we need to be there."


Public radio has been doing that by providing services long abandoned by commercial services including in-depth news, intelligent entertainment programming, classical music and other music services. So has public TV. Kerger wants to do more. The difference is that the public television network does not create its own content. The stations are the primary provider of content for PBS.  NPR, PRI and APM provides content for member radio stations, most of public radio's most popular programs.


She's right. There is an opportunity. It will be interesting to see if the opportunity can be affordable and self-sustaining.

Monday, December 19, 2011

Putting On-line Numbers in Perspective

I was looking at the most emailed stories from NPR today. (You can find the list here.) It struck me that the numbers listed are quite small when compared to those who listen to these stories in their cars, at home or on-line. I'm not  trying to diminish the importance of sharing the stories but, live broadcasts and streaming still generate a much larger audience. 


According to research figures released by Ben Robins at NPR, In Spring 2011, we see that the total number of persons who tune in each week to an NPR member station holding at or near record-high levels. The weekly audience to NPR Stations* has reached a new high of 34 million listeners each week.  (You can read more here.)


34 million represents radio listening. The figures remain steady. What's the point? Put on-line usage in perspective when you decide how to use your resources. The vast majority of your listeners still use the radio.


*NPR stations are a mix of newsmagazine and music-only stations (which carry the NPR Newscasts).
Ben Robins is the Research Manager for NPR Programming.

Sunday, December 18, 2011

A Call to Shut Down MPTV?

An opinion piece in the Milwaukee Journal/Sentinel calls for major changes in the way Milwaukee Public Television is funded. According to the piece by John A. Bernaden taxpayer support makes up 75% of the station's budget.

MPTV is run by Milwaukee Area Technical College. In a struggle over control of the station, MPTV disbanded their independent Friends organization.

Bernaden makes three suggestions for change.  The first is to hire an independent nonprofit organization to manage the station.  The second is to make an alliance with the other Technical College districts in Southeastern Wisconsin. The third would be to shut the service down.


What MATC and MPTV. is not that unusual. I come from the world of community licensees where we raised almost all of our own funds. What is unusual is that MPTV depends on 75% tax support.


John A. Bernaden might have an agenda of his own. He is former chairman of MPTV Friends Inc.

Friday, December 16, 2011

$4.6M journalism partnership launched.

Another partnership funded by the Knight Foundation aims to strengthen journalism in central Georgia and beyond. The partnership involves public broadcasting, a university and print media. Georgia Public Broadcasting, The Macon Telegraph and The Center for Collaborative Journalism at Mercer University. The partnership will involve 50 to 100 journalism students over the next five years. Funds rae coming from the Knight Foundation.

Read more: http://www.macon.com/2011/12/16/1826450/46m-journalism-partnership-launched.html#ixzz1gkTrz16u

WESA Names Midday Host


WESA, Essential Public Media...formerly WDUQ...has a new midday host. Paul Guggenheimer will host "Essential Pittsburgh." "Essential Pittsburgh" will air Monday through Friday at noon. A start date has not been announced.
There's more information in PostGazette.com.
Guggenheimer is currently hosting "Dakota Midday" for South Dakota Public Broadcasting.

Wednesday, December 14, 2011

Grant Aims to Help Public Radio in Digital World

NPR got a grant from the Knight Foundation to expand training initiatives to increase the use of digital tools in public radio newsrooms. The grant will be used to help about 70 stations better use digital and social media.
There's more information in this release from Radio World.

Tuesday, December 13, 2011

Polling the Negative

The Seattle Times wants to know who you find more annoying. I find it hard to respond to a negative question. I did vote to find out how much response there was. Plus, I wasn't sure Stuart McLean was in the same league with Garrison Keillor. The vote isn't that close. McLean is in the lead 58% to 42%. That's not good because it's a negative. Is this something like a reporter asking, "Governor, when did you stop beating your wife?"

Friday, December 9, 2011

The Platform Matters

I recently sent out a post about WOSU's decision to sell its AM signal. WOSU had recently transitioned its news audience to 89.7FM. The change was made possible after the station had purchased another FM signal and moved classical programming to that signal.

The transition to FM for the news programming was, unfortunately, 25 years late. The radio platform preferred by the Boomers (NPR's prime market segment) is FM radio.

I'm spending some time helping with the production of the Real Life Survival Guide. One of the goals of the program is to continue the conversation on-line. We were frustrated by the scant participation through the program's website. (Of course, there's that scary moment when we thought nobody cared.) Through the help of our web guy, Gary Choronzy, "the new RLSG / Facebook comment integration is now live. what this does is synchronize site comments with FB conversation threads. to see it in action, see Bruce's latest post:"  http://reallifesurvivalguide.com/2011/12/09/whats-the-best-way-to-get-started-on-an-exercise-routine/

We're trying to increase awareness of the program and increase participation by utilizing Facebook...the platform used by most of our listeners.

Monday, December 5, 2011

Garrison Keillor 'Rethinking' Retirement Plans | AllAccess.com

It has to be hard to leave this all behind. Stay tuned. There will be more before 2013.
What's your thinking on this?
Should he stay?

Will he be on the road more? Less?
What's APM's take?

Are still able to raise member dollars around APHC?

Before you jump that shark (take it off the air)...find out what your core audience thinks. Don't base your changes merely on your fund drive.

I've made some hasty decisions in the past. Two were additions to the schedule and one was a deletion from the schedule. All three led to decreases in the core audience (P1 listeners). In the core there were fewer occasions and shorter duration per occasion. The result was a decrease in listener sensitive income (A combination of member dollars and underwriting revenue). The decreases were overall...not just during those programs.

In each case we made changes. We added back the show I dropped. We made a big deal about it with a special event, letters to members and an OES (Optimum Effective Schedule) promotional run. We were pretty quiet about the two shows we dropped. We had calls and letters complaining about the changes but, we were prepared with bullet pointed talking points. In the end we increased our core audience and increased occasions and duration.


Saturday, December 3, 2011

WOSU Moves Off AM Dial

A couple of inches in the Columbus Dispatch notes the end of WOSU broadcasting on the AM dial. 820 AM was sold to St Gabriel Radio. 820AM had been simulcasting WOSU's NPR News service with WOSU, 89.7 for about a year.

Public Radio's primary audience, Baby Boomers, moved to the FM dial in the 70's. The move to 89.7FM by WOSU may have been long overdue.

In fairness, the move was delayed by WOSU's long time members who loyally supported classical music. The change was made possible by the acquisition of WOSA. Classical music was moved to 101.1FM. That freed up 89.7FM to be used as an all news outlet.


Thursday, December 1, 2011

More Turnover at NPR News

According to a report by the Associated Press, Dick Meyer is leaving NPR news for the BBC.
Ellen Weiss left in January.
There's more in the Washington Post.


Wednesday, November 30, 2011

The CBC Faces Controversy and Cuts

Ottawa's Globe and Mail does a good job of explaining the issues facing the CBC. The CBC is going to be taking cuts in funding as the conservative Tory party looks to cut the governments deficit. Right now the CBC is funded $1.1 billion by the government to fulfill its mandate.
There are also fears that Troy calls to privatize the CBC would damage the service. A group called Friends of Canadian Broadcasting is mounting a defense of the service.
You can read more in the Globe and Mail.

CrowdSourcing and CrowdFunding Combined

American Public Media Buys Spot.Us
American Public Media announced they have bought Spot.Us. APM will use Spot.Us within its Public Insight Network.

Spot.us uses crowdfunding to fund journalism. At their website they explain it this way:
Spot.Us is a nonprofit project to pioneer “community powered reporting.” Through Spot.Us the public can commission journalists to do reporting on important and perhaps overlooked topics. Contributions are tax deductible and we partner with news organizations to distribute content under appropriate licenses.

The Public Insight Network uses a network of 130,000 sources to add depth and texture to their coverage. PIN explains it this way:
Every day, sources in the Public Insight Network add context, depth, humanity and relevance to news stories at trusted newsrooms around the country. American Public Media provides journalists with the tools and training to tap our growing Network of more than 130,000 sources, engage their own audiences, and produce high-quality journalism. Using our industry-leading platform, journalists and citizens reach beyond pundits, PR professionals and polemics to inform themselves and each other, strengthening the communities they serve.

There's more information about the partnership at Mediabistro.com and NetNewsCheck.com.

Sunday, November 27, 2011

Broadcasters at Odds In Helena

Haggling over sharing agreement imposed by the FCC is holding up completion of a new radio station in Montana. Last Chance Public Radio Association and Calvary Chapel of Helena are ordered to come up with a sharing agreement. That has not happened.

The issue is further complicated by challenges by other religious groups including Family Stations, Inc. Family Stations gained attention this year for its prediction that the world would end May 21, and then another prediction that the world would end in October. There was conjecture that Family Stations, Inc was having financial difficulties after the Harold Camping prophesies proved false. (He has since apologized.)


Saying that this is complicated might be understating the issue. It could take years to sort out. All of this to reach a potential audience of about 29,000 in Helena.
You can read more here in helanair.com.

Friday, November 25, 2011

Hartford Metro Drops Rank

This and That

According to the Arbitron Ratings Service, the Hartford Metro is no longer in the top 50 markets. Recent ratings releases show the Hartford Metro has fallen to number 52. In the 2010 Census Hartford County actually had a population increase of 4.3%. The increase was  not enough to increase the growth in other markets. The Hartford New Haven DMA is still ranked 30th. Market rank and population help determine the rates commercial radio and television stations use for advertising. Public broadcasters also use the market designations as a benchmark for hiring staff.

WNPR is the top ranked public radio station in the Hartford Metro. Nobody else is coming close.
According to Arbitron and RRC (Hartford Metro PPM Person's 6+ October 2011):
WNPR     4.1% Share
WJMJ      1.4% Share
WFCR     0.9% Share
WYBC     0.9% Share
WQTQ     0.7% Share
Everybody else is listed as having a 0.1% share. WNPR may be benefiting from the way PPM collects information. PPM picks up actual listening among those chosen to be in the sample. The diary method used recalled listening. Under the diary system, WNPR used to run neck and neck with WJMJ and WFCR in the Hartford Metro. WNPR's decision to focus its format on Public Radio News and Information from a split format also has helped improve its share. WFCR's numbers in the Hartford Metro are skewed by it's signal. WFCR's signal covers the northern half of the Hartford Metro. Signal strength also skews WNPR's coverage. WNPR effectively covers the southern two-thirds of the Hartford Metro. 

WNPR recently reached an agreement with WAIC and American International College to broadcast on their frequency out of the Springfield area. The added frequency fills in some of the holes in the northern part of the Hartford Metro for WNPR.

A Market Opportunity
The region's only full-time AAA station, WRNX, Amherst recently switched formats to Country Music. WRNX has a weak signal into the Hartford Metro, but could be heard in the northern portions of the Market. A full-time AAA station might be an opportunity for a non-commercial station in the Hartford and Springfield markets. WRNX used to pull in between a 1.5 and 2.0. WRNX is owned by Clear Channel.

Sunday, November 20, 2011

WPR - St. Norbert Poll Creates Buzz

Check out the buzz surrounding the latest poll published by Wisconsin Public Radio and St. Norbert College. The poll comes at a time when the recall petition for Governor Scott Walker gains momentum.
I have a link to one of the stories here.

Wisconsin Public Radio is using the poll results for news stories, their Ideas Network and on-line. Poll results has also been picked up by media through out the state.

It's a remarkable partnership between two cultural institutions.

Other stories can be found by searching "WPR St. Norbert."
Here's a sampling of what I found...
From the Chicago Tribune  Poll shows most favor recall of Wisconsin governor
From WPR's Ideas Network 
From the Ashland Current
From the Huffington Post   WI-Walker Recall: 58% Remove, 38% Keep In Office (St. Norbert/WPR)
From WLS, Chicago Wis. Legislature approval rating rises to 37 pct.
From the Green Bay Press Gazette Approval ratings rise for Wisconsin Legislature

























Wednesday, November 16, 2011

Chart: States Squeeze Funding for Public Media - The Atlantic

Chart: States Squeeze Funding for Public Media - The Atlantic

The funding battle at the federal level is quite prominent. The rhetoric from the current crop of presidential hopefuls all seem to support cuts in funding for public broadcasting.

There have been significant cuts at the state level. New Jersey, Florida, New Hampshire and Pennsylvania have cut out all state aid. The cuts are putting more pressure on stations to raise funding from listeners. Not all stations are prepared for the sudden cuts in funding.

The chart linked to in the Atlantic shows what has been happening to public radio funding from state governments since 2008. The chart comes from "On the Chopping Block" a report published by the advocacy group Freepress.

"State funding cuts have had perhaps the greatest impact on stations' capacity to provide unique local programming, which is expensive to produce. In many rural states, the loss of state support could mean drastic reductions in locally produced programming and news. This would be especially devastating in areas that local commercial broadcasters have left unserved or underserved."






Tuesday, November 15, 2011

NY Times Blog Reviews In-Car Streaming System

For those who can afford it, you'll be able to stream music in your car. Gadgetwise contributor Sam Grobart reviews the system (MOG) available in a high end BMW for the New York Times. There are a couple of telling comments about public radio. Grobart says the music on public radio is a lot better than commercial radio but, can be inconsistent. He also mentioned "the possibility that you’ve stumbled into the minefield of boredom and haranguing that is Pledge Week." 


Those two observations are related.

  • Listeners were telling us in 1998 that they disliked public radio's fund drives. 
  • Your audience audience data will tell you about the consistency or inconsistency of your content. 
  • Inconsistent quality of content leads to longer fundrives.

Saturday, November 12, 2011

Can Partnerships Save Joint Licensees?

There have been some financial collapses over the past two years among public broadcasting's joint licensees. 

WMFE-TV is being sold to a faith based broadcaster while hanging on to it's radio operations.

NJN collapsed completely. The state of New Jersey decided they could no longer underwrite the operation with tax dollars. Their assets are now under the control of New York and Philadelphia stations.

As of August San Mateo Community College District said it was offering KCSM-TV up for sale. KCSM radio will remain a part of the school district.

WKAR in East Lansing saw deficits grow dramatically. The result was cuts in staff and a growing involvement by Michigan State, the license holder. It was announced this week by State News.com that WKAR and Michigan State will be offering "students a chance to engage in public broadcasting operations, such as TV and radio production, along with opportunities in public relations, branding and sales."


WJCT in Jacksonville Florida is also running deficits. They announced this week they are exploring a partnership with the University of North Florida. "WJCT, UNF in talks about partnership."

 The Connecticut Public Broadcasting Network (CPTV/WNPR) announced a partnership with Hartford Public Schools. The press release says, "The total immersion” learning laboratory where seniors at the district’s Journalism & Media Academy will receive continuous hands-on training in all aspects of television production and other forms of broadcast communication under the guidance of CPBN professionals.  Construction on the project is expected to begin in 2012." There's a video that helps promote the project.


Will partnerships with educational institutions save public broadcasting? The partnerships certainly improves their chances. Collaborations and partnerships that strengthen community ties among non-profits and educational institutions increase the value and standing of these cultural institutions.

Thursday, November 10, 2011

WJCT Seeks a Partner

News Four in Jacksonville is reporting that WJCT is talking with the University of North Florida about a partnership. Michael Boylan, The President of WJCT, hopes the partnership will revitalize WJCT. Their funding has dropped considerably in the past few months. The talks are in the preliminary stage.

Partnership Talks


Tuesday, November 8, 2011

Partnership in Georgia Results in Important Series

Georgia Public Broadcasting, The Southern Education Desk, and The Juvenile Justice Information Exchange are teaming up on a radio series about bullying. The four part series began airing today. There's more at the jjie website and at the GPB radio site.


Sunday, November 6, 2011

Reading Service for Visually Impaired Goes Quiet

The reading service for the visually impaired in Montana is going off the air. Despite low overhead and signals provided by Montana Public Radio and Montana PBS, the service could no longer meet its costs.
There's more information from the Deseret News and from The Missoulian.



Saturday, November 5, 2011

SEO and Public Radio

I was doing a search on stories about the power outages in Connecticut. Around 800,000 power company customers were without power after the pre-Halloween storm. Many of those customers were still without power last night, the seventh night after the storm. Because of the slow response, CL & P (Connecticut Light & Power) has come under increasing criticism.  I was curious about how the public radio stations were covering the story. I went to Google and typed in CL & P and Connecticut Light & Power.

When I did a news search under CL & P, I scanned through 15 pages. When I searched under Connecticut Light & Power I scanned through 15 more pages. The primary NPR news stations serving Connecticut, WNPR, WSHU and New England Public Radio, did not appear.

A disclaimer or two - When it comes to website optimization, I'm a neophyte. I worked at WNPR for 21 years and at New England Public Radio for a month.

According to Wikipedia, Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. 


Despite the resources and efforts put in by these stations to cover the storm and the outages, finding a web presence through Google was futile. (I did notice a lot of links to Patch.com.) In order for potential listeners to find public radio on the web in Connecticut, I think it is going to take a better effort to use Search Engine Optimization. Perhaps, a concerted effort to use keywords when posting? Google says that would make a difference.

Wednesday, November 2, 2011

uh...really?

All pledge all the time | Marketplace From American Public Media
WQED TV in Pittsburgh has devoted a digital channel to all pledge all the time.
Station management is hoping that it can raise $2000 a week.
WQED and others believe there are viewers who love pledge shows. It's HSN for the Public TV audience.

What Is Your Station's Unique Value Proposition?

Public broadcasting: How viewers’ money is spent | ajc.com
The Atlanta Journal-Constitution published an article yesterday that questions the compensation for executives at Georgia Public Broadcasting and Public Broadcasting Atlanta. They also question the need for two public broadcasting services. They do not offer 100% duplication in services, but there is some overlap. 


The issue of duplication of services is not limited to public television. It exists in many markets for public radio. The question is, "Can these stations be self-sustaining as tax support diminished?" The questions raised in this article can result challenges for station management, but can also result in unique services that merit community support.


The station I managed from 2002 to 2009 refocused it's programming. The need for change was made clear by member surveys created for us by Whole Station Solutions and Market Trends Research.  We found out from our membership there was not a lot they heard on our station was unique and valuable. The station carried the public radio hits. We also had a local talk show, local news and local music programming. The line-up duplicated two other public radio stations heard in our market. We needed to solve that issue if we wanted to become more self-sustaining. Despite some misgivings within our organization, the change to the region's first full-time public radio news and information service resulted in a better community service and increased community support.

Tuesday, November 1, 2011

Public Radio Expanding Reach in New England

WSHU is acquiring two stations from Cox Radio. According to The Hour online Cox has agreed to sell WNLK (1350 AM) and WSTC (1400 AM) -- both based in Norwalk -- to WSHU.
WNPR added another set of calls to its legal ID. WAIC, Springfield was added to their groups of stations Tuesday afternoon. WAIC was or is licensed to American International College.


Here's the release from CPBN about the deal with American International...
HARTFORD, Conn. (October, 2011) – WNPR/Connecticut Public Radio and WAIC 91.9 FM at American International College (AIC) in Springfield, Massachusetts, recently signed an agreement to exclusively air WNPR programming on the college’s radio station. The new 24/7 service will provide listeners with popular National Public Radio (NPR) programs, such as “Morning Edition” and “All Things Considered,” as well as WNPR’s award-winning signature talk shows: Where We Live, The Colin McEnroe Show and The Faith Middleton Show.


http://www.cpbn.org/waic-and-wnpr-launch-collaboration-bring-new-programming-springfield-market

Shake-Up at KUHF

According to Houston Culture Map there are big changes at Houston Public Media. KUHF CEO John Proffitt and Channel 8 General Manager John Hesse were dismissed from their current duties on Monday. They were assigned to other duties at Houston Public Media until the end of the year. Proffitt has been with the station for 26 years.

Proffitt guided the acquisition of KUHA from Rice University. The acquisition allowed the station to dedicate KUHF-FM to news and information. KUHA became the all classical service. Their most recent membership drive resulted in gains in membership.


The reorganization comes after the hiring of Lisa Trapani Schumate by the University of Houston to oversee the entire operation. Tripani Schumate takes charge today.

WPKT is now WNPR

It's official! Connecticut Public Radio's main signal at 90.5 in Meriden is now officially WNPR. It was WPKT. WNPR were the call letters for 89.1 in Norwich. The Norwich signal is now assigned WPKT.
Nothing is changing. It's a call letter swap within the Connecticut Public Broadcasting Network. For those who think in concrete terms...life has become ordered. The rift in the universe has been partially healed. Although, the CPBN Website has not been updated yet.

Monday, October 31, 2011

Changes Ahead For WRVO

Syracuse.com is reporting some changes ahead for WRVO. WRVO, Oswego is the primary NPR news and information station for the greater Syracuse area. Some staff are leaving but, in the end GM Michael Ameigh plans to increase regional coverage of greater Syracuse.


In a previous post about fundraising I commented that the blend of content from national and regional perspectives had drawn a large loyal "P1" audience for WNPR. Doing that well makes fundraising easier. The resources generated can then make more coverage possible. The key is the quality of the content. I think WRVO is hoping for the same success.


Syracuse.com

Tom Keith Unexpectedly Passes Away

The Minneapolis Star Tribune is reporting that Tom Keith, the sound effects master of A Prairie Home Companion died after collapsing in his Woodbury Home this weekend.
Kieth was also responsible for some memorable characters on the show. They included Larry from under the basement, Maurice the maitre d from the Café Boeuf and Timmy the teenager.
There's a tribute on the Prairie Home Website. The show will have a tribute on the broadcast this weekend.

Sunday, October 30, 2011

Has Journalist's Ethics Failed to Evolve?

Stop Forcing Journalists to Conceal Their Views from the Public - The Atlantic
Should journalists be allowed to participate in protests and movements? What about other public radio employees? Conor Friedersdorf writes in the Atlantic that WNYC over reacted when they fired Cailin Curan for attending an OWS protest.

I find the comments interesting. Both feel Public Radio should not allow staff to publicly support causes.
The Core Values of Public Radio's listeners seems to suggest our listeners hold us to a higher standard.
Should public radio employees be allowed to express their views on issues that are being reported on by public radio? What about advocating for issues of public concern? 

Wednesday, October 26, 2011

Mayor Becker says 'no' to KCPW

Becker says 'no' to loan for local public radio station | ksl.com

The month of October is a roller coaster ride for KCPW.

First Salt Lake's Redevelopment Agency says they will give the station a short term loan. Then Lawyers for the city say hold the phone, the Redevelopment Agency may be stepping beyond it's authority. The City seemed ready on Tuesday to approve the loan. Today Mayor Ralph Becker said he could not approve the loan. He will veto it. Now station President Ed Sweeney says a private individual is stepping forward to loan the station the money they need to cover their outstanding debt short term.

Fund Raising Made Easy?


I helped out at my local NPR station this morning asking for pledges. The task was made easier because the listeners clearly value the content produced by NPR, APM and PRI. All of that is complimented by the local and regional coverage provided by WNPR. 

Fundraising begins with the content. The content generates the audience. The more time the audience spends with the station (loyalty), the more likely they are to give. 

Jack Callahan and I provided the impetus for giving by working on the balance of fundraising messages. We did our best to create a balance of case statements and closes. We communicated with each other about what we were going to pitch. We listened to each other and played off each other to drive the message home. We connected ourselves to the programming.

I've worked on other fund drives where the fundraising wasn't as effective. The messages were lost because of too much emphasis on the closes, premiums, funding facts or poorly constructed pitch breaks. Other drives didn't go well because the content was not up to listener expectations. In that case, no matter what was done during the fund drive, pitching was ineffective. This time, this morning, at WNPR it all came together. It wasn't perfect. We could have used some production help but, it worked.

Sunday, October 23, 2011

Old Time Radio Convention Closes Door

The big networks gave up on radio dramas in 1962. I listened to some of the final broadcasts of "The Shadow" when I was a kid. A teacher recommended them to me. He was quite enthusiastic about them. For me, if it came down to a choice between "The Shadow" and a basketball game,the game always won. Radio dramas were for the generation before mine.

The audience has almost disappeared. So have the producers and actors.   One of the legends of the Public Radio Program Directors Conference is that one PD asked what would be a good time to air drama on the radio? The answer came back, "1947."Some public radio stations still air these shows. Most notably WRVO, Oswego with "Tuned to Yesterday" weeknights Tuesday through Sunday.

As Scott Gurian reports for NPR, The Old Time Radio Convention met for the last time this weekend. This genre died a long time ago. Still, it was with a touch of nostalgia and sadness that I listened to this piece on NPR's Weekend Edition.

Saturday, October 22, 2011

Preparing for the Pitch

I've volunteered to help my local public radio station during their current membership campaign. It's a station I used to manage.

Because I was not a part of the pre-drive preparations, I'm spending a little time preparing. I did some listening to get a sense of what they are focusing on during this drive. It is time well spent. I want to be as engaging and and efficient with my time on-air as possible.

The pitch that's easiest for me is the close. I can recite funding facts. I'm also am pretty good with ease of pledging. I can also talk about how listeners can select their own level while suggesting one for them. Notice that I did not include premiums. Those help establish a level and may help trigger the pledge.

It's the case...the reminder of what public radio offers that is so unique and valuable...that takes a lot more thought. The case is more about why listeners have come to value public radio.

One place I start is the Core Values of Public Radio. That's where I can find bullet points about the value of the service. The Vocabulary of Qualities is my starting point. There's a lot more about the core values of public radio at the PRPD site, Station Resource Group, Walrus Research and the Development Exchange.

Public Radio's content is what drives listening and listener loyalty. Listener loyalty is what drives membership.


Qualities of Mind/Intellect
Love of lifelong learning
Substance
Expand understanding
Connect with the world
On the lookout for unique/excellent content
Curiosity: Asking why not just what
Trust, Credibility, Accuracy, Honesty
Non-manipulative
Non-sensational/No hype
Respect for listener
Purpose
Qualities of the Heart/Spirit
Humor
Idealism
Inspired about public life
Civility/Civil Discourse
Content holds center stage
Guest is the star
Qualities of Craft/Use of the Medium
Uniquely human voice
Conversational
Authentic
Intimate
Deliberate/thoughtful pace
Attention to detail

Friday, October 21, 2011

Loaded Interview Questions


Job interview questions may at times seem benign...they're not. There was the recent question, "How many TVs do you think are in the United States?" It's a behavioral question. 
The interviewer wanted to see how I think and respond under pressure. It made me smile...laugh a little. My answer started with a question. "Have you noticed that youre spending a lot less time watching television than say...five years ago? There's so much competition for my time because of the web and social media. Plus, I'm finding that always being connected means I have less time for TV. Because of this, I'm learning the value of time spent with friends and family. Something has to give. It might as well be TV."

How much time are you spending watching TV? Let me know. Right now I need to go outside. I have other things to do.






WGBH-Radio Drives for Sustaining Members

WGBH is using a Sustaining Member Pitch to cut down on the number of days they are on the air with fundrives after January First. Check out the lick to see what they are trying to do. Here's the deal, If 2,012 supporters become Sustainers before January 1, we will eliminate the first drive of the year on 89.7 WGBH, Classical New England, and Masterpiece'sDowntown Abbey will be fundraiser-free on WGBH 2 this January. 
The only confusion on my part is concerning fundraising around Masterpiece's Downtown Abbey. I'm wondering why that was added? I'm wondering if that distracts from radio's message?
I heard the pitch on WGBH-FM yesterday. They have over 1.000 participants so far.

Wednesday, October 19, 2011

KCPW Loan Pulled Back?

The Salt Lake Tribune is reporting that attorney's found restrictions on using redevelopment funds to cover the station’s operating expenses. Last week KCPW was given a $220,000 loan by The Redevelopment Agency of Salt Lake City. City officials are looking at other options to loan the station money. Station manager Ed Sweeney expressed disappointment at the turn of events.
KCPW did raise $250,000 during its fall fund drive. Apparently that amount is short of what the station needs to meet its loan obligation.





Monday, October 17, 2011

WNYC & Clear Channel Join Forces

WNYC Talk on A New Platform
WNYC's talk programming and the Takeaway will be offered on iHeartRadio...the digital service for for Clear Channel. That's according to a release on the Market Watch Website. This offers a new platform for WNYC's offerings on a digital platform. Digital delivery is becoming more popular with the rise of mobile media. Some automakers will offer 3G capable adapters in their cars soon.  

Will there be a negative reaction to this alliance?
It will be interesting to see and hear reaction from public radio insiders and its listeners.
For those of us on the inside, there's ample research to suggest that public radio listeners come to public radio to get away from commercial radio. This alliance may test our assumptions. Public radio listeners certainly use and appreciate commercial media.

You can read more about the deal here.


Friday, October 14, 2011

Web Content

I'm a proponent of putting public radio content on the station Website...first. 
There...I feel better already for admitting it. Many listeners are getting news on-line. They're not waiting for the hard structures of the newscast deadline. Once a feature is finished why not post it? You don't have to wait for an airing to try to push listeners to your Website. 


For some stations with the resources there's web only content.


There are two examples of Web only content this week. The most prominent is the announcement out of WNYC that Alec Baldwin will be posting 20 podcasts over the next several months called, Here’s the Thing.” According to a New York Times Blog by Dave Itzkoff and WNYC the interviews will allow Mr. Baldwin to “pursue his passions and interests through conversations with a variety of news makers, artists, actors, writers and public figures who spark his fancy.” There are tentative plans to make the podcasts into radio programs with additional  content from other producers.


The second example is from WBUR in Boston. WBUR and reporter Martha Bebinger launched Healthcare Savvy, an online community of patients who are starting to shop for health care based on quality and cost. It's and example of crowd sourcing information. Healthcare Savvy has more than 150 members. It's a mix of patient and healthcare providers. According to Amanda Hirsch of PBS' Media ShiftHealthcare Savvy was born to provide a space for discussion as well as a compendium of resources on health costs.  The project is funded in part by the California Endowment Health Journalism Fellowships, a program of the University of Southern California's Annenberg School for Communication and Journalism.

Wednesday, October 12, 2011

CBC May See $100 Million Budget Cut

Pledge to CBC looks shaky
The CBC is embroiled in controversy and, criticism from the right. With charges of secrecy coming from its main competitor Quebecor, they may now need to find ways to cut back. This despite promises from the new government in May that their budget was safe.
Take a look at this article in The Winnipeg Free Press and an editorial in the same paper.